Reaching a global audience with a bespoke web solution

Walker Filtration are a market leading manufacturer of compressed air filtration and drying equipment, serving an international customer base.  Not only do they need to be multi-lingual, they must adhere to the industry regulations for each territory, ensuring that their customers receive the correct technical information about products appropriate to their location.

The brief

  • A single website capable of addressing customers in their own language, and presenting them with products that are available in their location
  • A content management system which allows Walker Filtration to control every aspect of the website
  • Re-enforcement of Walker Filtration’s core values through brand and tone

Hippo’s solution

  • A bespoke website, powered by a tailor-made content management system
  • Multi-lingual, allowing automated translation of common words and manual input of more complex technical information
  • Auto-detection of customers location and language
  • Compliance with Walker Filtrations branding and messaging
  • Responsive design to suit a wide range of devices

Outcomes

  • Simplified website management process
  • Improved customer experience
  • Enhanced experience for international markets
  • Reinforcement of brand values

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