Hippo’s digital design team put unprecedented power into the hands of Leica Biosystems’ international sales team.
Leica Biosystems is a world leader in solutions for cancer diagnostics, represented in over 100 hundred countries and with an international network of dealers.
The brief:
- To present Leica Biosystems’ products and services in the best possible way, to boost sales performance.
- To produce a mobile sales tool for international sales teams to better demonstrate the company’s capabilities in presentations and meetings.
- To design and build a mobile product catalogue that integrates with the current website and CRM systems.
Hippo’s solution:
- To conduct detailed research of sales team; focusing on how they currently operate, what restrictions they face and any key requirements they have.
- To produce an App for iPad that hosts a full product library, enhanced with high quality images and in-depth product information.
- To add comparison tools and related product(s) information to transform the customer experience.
- To use a web-based content management system to offer maximum flexibility.
- To provide scalability and easy administration to ‘future-proof’ the application.
Outcomes:
- A comprehensive, fully mobile sales catalogue, reference and demonstration tool.
- Full integration between web, microsite and CRM systems to ensure Single Customer View access to all market intelligence.
- Absolute synchronisation between the sales App and website, so the sales force can present definitive information with confidence.
- Worldwide iPad compatibility and access to reflect the company’s international standing.
- Easy ‘single click’ administration to allow quick response to company or market needs.
A demonstration of how Hippo’s digital design team can deliver a dynamic new customer experience for Leica Biosystems. Bringing products to life and providing the tools for international sales teams to reach new heights.
But don’t take out word for it…
