On Tuesday 22 November 2016, technology experts ITPS, top Law firm Ward Hadaway, and data driven marketing specialists Hippo Marketing will bring ‘The Data Driven Business Conference’ to The Core in Newcastle Upon Tyne.
This half-day event has been specifically designed for senior management and brand marketers from companies looking to change, transform, and gain more value from their business data and marketing.
“Every medium and large business in the North East has an enormous amount of data” said Brad Forster, Managing Director of Hippo and the event organiser, “but the way it’s stored, secured, connected together, and used to drive growth and reduce overheads is beginning to shape their businesses like never before!
"Understanding data and the insights it provides opens up both huge opportunities and dangerous pitfalls for North East businesses, so we’re trying to help surface the essential expertise and skills that are needed to help survive these transformative changes, and drive business in our region for the next five to ten years.
"That’s why we’ve teamed up with two of the biggest hitters from the North East on the subject… ITPS and Ward Hadaway.”
Experts will showcase data strategy, predictive business intelligence, new data legislation, data driven marketing and open data. On show will be the latest business intelligence thinking, how it can boost your bottom line, and what you need to be aware of to avoid a messy run-in with forthcoming legislation.
After a series of short, punchy, down-to-earth presentations, each of our speakers will host a series of 20-minute roundtables. These will be facilitated by the expert speakers, with the aim of making this as interactive as possible to create a valuable sharing experience.
“As a region, the North East is often accused of lagging behind London and the South East… but that’s simply not so.” commented Nick Stevens of Hippo, “There’s so much data and data driven marketing knowledge within our own area it’s unbelievable! We just don’t see it surface as much or as often as it could or should.
"This is an opportunity for forward thinking CEOs, MDs and Heads of Marketing in the North East, to steal a march on what’s coming and be prepared, whilst improving their profits, reducing their overheads and increasing their competitive advantage. Why wouldn’t you want that?”
The Data Driven Business Conference is free, but spaces are limited to thirty-six attendees, with a maximum registration of two people per company.